People start blogging for various reasons, which need different approaches. If you start a blog to let your friends and family know what you’re up to, the easiest way is to just sign up for a free blog service and start typing away. Many bloggers, however, want to achieve something specific with their blog. They want to promote their business or product, or, just build up a blog with a big readership, so they can cash in on advertising on their blog.

If you are in it for the cash, welcome to the club! But don’t expect fast and easy money. Building a popular blog with a big reader base takes time and effort. Some people want to make you believe that you can make some quick money with blogs and they will sell you a step by step guide on how to set up multiple blogs, quickly fill them with some content and cash in on advertising clicks. Truth is, the only one making money is the guy selling the book.